To promote the release of the 2012 Jeep Wrangler Call of Duty MW3 edition, Bending Light created two worlds. The current ad campaign features a photo-real rendering of the Jeep in both a rugged terrain and the virtual streets of war-torn Europe.
At night, the billboards transform into a night-vision view of the Jeep in the C.O.D. game world. As seen in New York, Chicago and Los Angeles.